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Profit vs. Cash Flow: Why They’re Not the Same Thing
December 5, 2025 Here’s a sentence that’s made more than a few business owners panic: “If I’m profitable, why don’t I have any money?” It’s one of the most common frustrations I hear — and one of the biggest misunderstandings in business finance. Profit and cash flow are often used interchangeably, but they measure two very different things. And knowing the difference can mean the difference between struggling to stay afloat and building a business that feels steady, strategi
Kash Rocheleau
Dec 5, 20253 min read


The Real Cost of Disorganization: How Messy Books Hurt Growth
December 1, 2025 We’ve all been there — receipts piled in drawers, invoices sitting in your inbox, and a bank account balance that never quite matches what your software says it should. You tell yourself you’ll catch up next weekend, but then something more urgent always pops up. Before you know it, you’re months behind, unsure of where the money’s going, and a little embarrassed to even open your accounting system. Here’s the thing — messy books aren’t just an inconvenience.
Kash Rocheleau
Dec 1, 20253 min read


Outgrow Disconnected Purpose: Aligning Your Numbers with Your Purpose and Mission
November 26, 2025 Somewhere along the way, business finance got a reputation for being cold, complicated, and disconnected from purpose. But the truth is, your numbers tell a story — and when you learn to read that story, it becomes one of the most powerful tools for living out your mission. Purpose-driven finance isn’t about spreadsheets or statements; it’s about alignment. It’s about making sure that every dollar, decision, and direction reflects what matters most to you an
Kash Rocheleau
Nov 26, 20253 min read


Outgrowing Confusion: Accountant vs. CPA — Why Both Matter and How They Work Together
November 24, 2025 If you run a business long enough, you’ll eventually hit the “alphabet soup” phase of financial support: bookkeepers, accountants, controllers, CFOs, CPAs… and all the lines start to blur. One of the most common points of confusion? The difference between an Accountant and a CPA. Business owners often assume the two are interchangeable, or that hiring a CPA alone solves every financial challenge. The reality is more nuanced — and understanding the distinctio
Kash Rocheleau
Nov 24, 20253 min read


Outgrowing the Payroll vs. Distribution Confusion
November 21, 2025 If I had a dollar for every time an entrepreneur said, “Yeah, I paid myself this month,” and then pointed to a random transfer labeled Owner Draw , I’d… well, I’d probably create an S-Corp and put myself on payroll. Here’s the truth most business owners were never taught (and most accountants end up explaining on repeat): Owner distributions are not payroll. Treating them like payroll can quietly mess up your taxes, cash flow, and entire financial picture.
Kash Rocheleau
Nov 21, 20253 min read


Bookkeeping vs. Accounting vs. CFO: Which One Does Your Business Really Need?
November 17, 2025 One of the biggest sources of confusion for business owners is understanding who is responsible for what when it comes to managing their finances. You know you need help with your numbers — but do you need a bookkeeper, an accountant, or a CFO? And what’s the difference, really? The truth is, each role plays a distinct part in your financial journey. Think of them as layers of financial clarity — each one builds on the other as your business grows. Whether y
Kash Rocheleau
Nov 17, 20253 min read


Outgrowing Tariff Confusion: How to Keep Your Costs Clean and Your Margins Honest
November 14, 2025 If you’ve ever imported a product, opened the invoice, and wondered, “Wait… what is this extra charge and why is it so high?” — welcome to the world of tariffs. And let’s be honest: this “new normal” is something that has had all of us banging our heads against the wall over the last year. Tariffs haven’t just added unexpected costs to your P&L or chipped away at your margins — the bigger headache has been figuring out how to account for them. Where do they
Kash Rocheleau
Nov 14, 20253 min read


Outgrowing Financial Overwhelm: How to Take Back Control of Your Business Numbers
Outgrowing financial overwhelm starts with clarity and confidence. Learn how to turn confusion into control and make your numbers work for you, not against you.
Kash Rocheleau
Nov 10, 20253 min read